Clik here to view.
Why Content Strategy Must Precede Social Media Strategy
Imagine that you have an opportunity to pitch your business to a group of influential decision-makers in your community. How much preparation would you need to ensure the perfect presentation? My...
View ArticleClik here to view.
Social Strategy Goals: What Do You Want To Happen?
“A strategy is all about designing an operation that will consistently deliver the superior client benefits you claim to provide.” David Maister, author of “Strategy and the Fat Smoker”. I think one of...
View ArticleFirst Things First – Content Strategy Before Social Strategy
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question...
View ArticleClik here to view.
Smashing Social Media Strategy at UAB Medicine
From what I’ve seen in the past, medical facilities aren’t known for their social media prowess. In fact healthcare organizations are lagging behind when it comes to adaptation of social media content....
View ArticleClik here to view.
An Inside Look at Cigna’s Social Media
Cigna, one of the largest healthcare services companies in the nation, was one of the first companies to implement an integrated social media strategy. By consistently making innovations to their own...
View ArticleClik here to view.
3 Steps to a Social Media Content Strategy for Healthcare
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between social media execution and content...
View ArticleClik here to view.
Blogging is Top Focus for Marketers Research Shows
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d...
View ArticleClik here to view.
10 Steps for Launching An Epic Healthcare Social Media Campaign
Are you new to healthcare social media marketing and wondering how to get started? For conservative industries such as healthcare, social media use is challenging due to potential engagement risk, and...
View ArticleClik here to view.
4 Quick Tips to Get Your Social Media Team Started
Social media teams are becoming more common according to Exact Target’s State of Marketing 2014 Report. Out of 2,500 marketers surveyed for their study, 57% of respondents said they have a dedicated...
View ArticleClik here to view.
5 Things Highly Effective Content Marketers Do Differently
Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take your own content marketing to the next level? A...
View Article